Disciplined Dreaming™

Disciplined Dreaming is a proven system to develop and manage creativity at all levels of your organization, driving specific business results. Businesses today have processes and systems for just about everything, but developing and managing creativity is left to chance. By having a system instead of “winging it”, creativity becomes both more effective and less risky.
Here’s how it works:

Business challenges come in
all shapes and sizes.

The Disciplined Dreaming™ process is the ideal technique to handle the three types of Creative Challenges:

Breakthrough Innovation:

Game-changing innovations that re-write the rules of the game. Examples: The assembly line, iPod, Google, the electric guitar, the Swiffer

High-Value Change:

Significant improvements in product offerings, processes, or business approaches that drive tangible value. Examples: A new product add-on that delights customers and increases average sales per customer by 14%; a new production process that improves efficiency by 23%; a new marketing campaign that drives an immediate 11% boost in revenue.

Everyday Creativity:

Changing the way you think and behave in everyday work. Small changes in high frequency that add up to big results. Examples: better results on a customer-service call; more productive and fulfilling weekly staff meetings; better close-rates of sales reps