The Book

Disciplined Dreaming

A Proven System to Drive Breakthrough Creativity

Coming: February, 2011 from Jossey-Bass / Wiley

A 5-part process that will transform your organization – or your career – into a non-stop creativity juggernaut.

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity—at all levels of an organization. Many companies preach the virtues of creativity to their employees, but kill their creative expression through corporate bureaucracy and its entrenched resistance to new ideas. In Disciplined Dreaming, entrepreneur and jazz musician Josh Linkner shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. In Disciplined Dreaming, Linkner distills his years of experience in business and jazz – as well as hundreds of interviews with CEOs, entrepreneurs, and artists – into a 5-step process that will make creativity easy for you and your organization.

Disciplined Dreaming will give you a creative skill-set in an age in which creativity represents the only sustainable competitive advantage. The methodology is simple, backed by proven results, and demonstrated through stories and examples. Disciplined Dreaming:

• Turns the mystery of creativity into a simple-to-use process
• Empowers individuals, teams and organizations to meet creative challenges posed by the marketplace
• Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
• Offers dozens of practical exercises, thought-starters, workouts to grow “creative muscles,” and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today’s shifting marketplace.

Stay in the Loop!

This is a great time to join the Creativity Generation! You’ll be kept in the loop as the book moves closer to the release date, and even get some samples and surprises along the way. By joining (FREE), you will receive additional information and inspiration on the topic of creativity. Exercises, stories, research findings. Your information will be strictly private and never shared. Instead, you’ll be plugged into the most powerful source of creativity and imagination on the web. Plus, you’ll get updates from Josh Linkner that will help you in both business and life. Join Now.